The overall goal for this engagement was to help Mercari localize into the modern US market and become the number one community-powered shopping app. The brand has a unique opportunity to capture users from pre-existing competitors and optimize transactions with its current user base. The end goal is to provide a world-class, disruptive product narrative that feels in-step with demand for relevant and personalized commerce.
Browsing and discovery lacks personalization so users get irrelevant products in their feed which can disengage them from using the app. Buying process is cumbersome with ambiguous user scoring and action buttons which doesn’t invoke buyer confidence. Selling process is time consuming and does not encourage sellers to provide key information about the product they’re selling.
Reimagine Mercari by putting user experience first. This effort will focus on a number of tactics that first and foremost focus on driving user engagement by adding creative concepts for the browsing, buying and selling experience.